The coefficient of determination of 0.620 (adjusted R Square), indicating that the market orientation (X1), customer value (X2), can explain simultaneously the Lion Air business performance by 62%, while the remaining 38% is influenced by other variables not examined. The results of this study are: market orientation and customer value and significant positive effect on performance marketing, is seen from the results of 8892 t count> t table or significance t table or significance t table or significance <0.05, meaning that if a high customer value creation, performance marketing will increase. The analysis tool used is multiple regression. Pengertian Pemasaran Pemasaran merupakan salah satu bagian yang tidak terpisahkan dalam dunia bisnis. Philip Kotler, widely considered to be the world's leading marketing guru, is the S. MANAJEMEN PEMASARAN PHILIP KOTLER EDISI 1. Manajemen pemasaran philip kotler jilid 2 at. Types of data used are primary data with questionnaire data collection methods. Philip Kotler Manajemen Pemasaran PDF - Free Ebook Download - is the right place for every Ebook Files. The sampling technique was purposive sampling. The purpose of this research was to determine the effect of market orientation, customer value to business performance air.Population of Lion airlines in this study are all service users Airlines Lion Air in the town of Jambi, while the sample is 100 respondents.
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